Transform your customers' calling experience with our premium CRBT solutions. Deliver personalized ringback tones that enhance brand engagement and drive revenue across Africa.
Our CRBT platform delivers high-quality audio content, seamless integration, and comprehensive analytics to help telecom operators maximize revenue while providing exceptional user experiences.
10,000+ tracks across genres
Average 25% increase in VAS revenue
Active in 15+ African countries
Comprehensive CRBT solutions tailored for African telecom operators and their subscribers.
Premium music ringback tones featuring the latest hits, local artists, and international chart-toppers across multiple genres.
Custom voice messages and announcements that allow subscribers to personalize their calling experience with branded content.
Holiday-themed ringback tones and special event content that keeps subscribers engaged throughout the year.
Comprehensive analytics and reporting tools to track usage, revenue, and subscriber engagement metrics.
Seamless integration with existing telecom infrastructure using industry-standard protocols and APIs.
Advanced content management system for easy upload, categorization, and distribution of ringback tone content.
Our CRBT solutions have delivered exceptional results for telecom operators across Africa.
5M+
Using our CRBT services
15+
With active deployments
25%
Average VAS revenue growth
99.9%
Service reliability
Partner with The Play Group to deliver premium CRBT experiences that drive engagement and revenue for your subscribers.