About Us


Play is a leading pan-African company delivering world class solutions for mobile subscribers globally. A young team of talented individuals with a track record of excellence in Mobile VAS all over Africa makes play a force to reckon with in Product development, Relationship management and business innovation.


Africa’s mobile market has the track record of being one of the fastest in the world. The expansion of the African mobile market has been evidenced by a number of significant success stories. One of such is a survey revealing that 10 African countries have achieved greater than 95% mobile coverage while a further 8 African countries have achieved greater than 70% mobile coverage The fierce competition amongst mobile operators in Africa has created the opportunity for Value added service providers to come up with exciting and engaging mobile content that will further accelerate the growth of Mobile market. .