PLAY runs a multilingual SMS and USSD platform, this platform allows it to interact with subscribers across the continent in the four languages;
English, French. Kiswahili and Portuguese.
This includes services like breaking news alerts, Football services. Job search, lifestyle services, Celebrity SMS chat etc.
These subscription services are done with the best practices and customer spamming is non-existent.
Play has partnered with west Africa’s biggest job site Jobberman and East Africa’s biggest Job site Brighter Monday to do provide Mobile Job updates in East and West Africa
Play has partnered with Pan African TV rights holders for football Osmi international to provide real-time premiership match updates and goals
Play has partnered with Opa Williams creators of Africa’s biggest comedy franchise Night of a thousand laughs to create 2 million jokes for Africa.